How Spam became one of the most iconic American brands of all time

By Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University. Eight billion cans sold and counting… abimages/Shutterstock.com While you might think of Spam as a basic canned meat, it’s actually one of the greatest business success stories of all time: Since Hormel Foods Corporation launched the affordable, canned pork product in 1937, it’s sold over…