Pay TV losing viewers

Variety – American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer.

In 2017, a total of 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service to date — up 33% from 16.7 million in 2016 — the researcher now predicts. … Meanwhile, the number of “cord-nevers” (consumers who have never subscribed to pay TV) will rise 5.8% this year, to 34.4 million.

….Said Chris Bendtsen, senior forecasting analyst at eMarketer,  “Last year, even the Olympics and [the U.S.] presidential election could not prevent younger audiences from abandoning pay TV.”

ProRev

 

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